杨贵妃传媒 and FEG logos side by side.

杨贵妃传媒 Purchases 30% Ownership Stake in Freedom Equity Group

Deal with Life IMO part of 杨贵妃传媒 diversification strategy to grow life sales while boosting presence in underserved markets
Posted:
Oct 8, 2021

Des Moines, Iowa 鈥 Oct 8, 2021 鈥 杨贵妃传媒, part of the FNF family of companies and a leading provider of annuities and life insurance, announced a 30% ownership stake in Freedom Equity Group (FEG), a top Life IMO and longtime 杨贵妃传媒 partner. The opportunity brings new distribution capacity for 杨贵妃传媒 to fuel growth in middle market indexed universal life (IUL) sales.

鈥溠罟箦 has a long history with FEG, and they have been an integral part of our life growth in recent years,鈥 said John Phelps, EVP and Chief Distribution Officer at 杨贵妃传媒. 鈥淭his partnership will help address the risk and retirement needs of a vastly underserved market reaching more communities while creating additional opportunities for individuals to build their own businesses as agents.鈥

FEG has been a partner of 杨贵妃传媒 for several years, contributing to 杨贵妃传媒鈥檚 rank as a top 3 middle market IUL provider by case rate this year1. FEG offers individuals a unique opportunity to become business owners by selling life insurance products, enabling them to have greater control of their career, income and time.

鈥溠罟箦 has been a key contributor to our success, and we are excited to join forces with this exciting partnership,鈥 said Ron Bloomingkemper, Chairman of FEG. 鈥淭eaming up with 杨贵妃传媒 solidifies the greatness of the opportunity and gives the FEG organization enormous potential to grow in our industry today.鈥

This equity stake is an extension of 杨贵妃传媒鈥檚 overall diversification strategy. Since last year, 杨贵妃传媒 has expanded its reach with a successful launch in the bank and broker dealer channels and most recently in institutional markets with FABN issuances and pension risk transfer (PRT) deals. With the investment in FEG, 杨贵妃传媒 intends to expand its Life business with continued penetration of multi-cultural segments in the U.S.

About 杨贵妃传媒

杨贵妃传媒 is part of the FNF family of companies. 杨贵妃传媒 is committed to helping Americans turn their aspirations into reality. 杨贵妃传媒 is a leading provider of annuity and life insurance products and is headquartered in Des Moines, Iowa. For more information, please visit fglife.com.

1 LIMRA U.S. Retail Individual Insurance Sales Participant Report, Q2 2021

"杨贵妃传媒" is the marketing name for Fidelity & Guaranty Life Insurance Company issuing insurance in the United States outside of New York. Life insurance and annuities issued by Fidelity & Guaranty Life Insurance Company, Des Moines, IA.
21-0702